Category: Uncategorized


What Are Skin Undertones and Why Do They Matter?

To get the best looks and effects from your makeup, you need to choose the products you use with care, so make sure to select the right foundation, lipstick, and so on to match your skin. Still, many people make the mistake of focusing only on their skin’s tone, failing to understand the importance of their undertone. If you’re not sure about what undertones are and how to determine skin undertone, read on for all the information you need.

If you’ve ever found a beautiful color of makeup in the store and then been disappointed when you got home and tried it on, it might be because you picked a product that wasn’t quite right for your particular undertone, but what exactly is an undertone?

While your skin tone is all about the outer color of your skin, your skin undertone is actually the color that essentially comes from beneath the surface and influences the overall look and hue of your skin, giving it a certain warm glow or coolness.

This matters a great deal because certain skin undertones go much better with certain makeup products, like lipsticks and foundations, and if you want to get your very best look, you’ll need to pick products that match just right with your precise undertone.

What Are the Different Skin Undertones?

Skin undertones are generally divided into three main categories:

  • Cool – Cool undertones are those which give off hints of pink or blue. People with this kind of skin undertone tend to burn more easily in the sun or find it hard to tan.
  • Warm – Warm undertones are at the other end of the spectrum from cool undertones. People with warm undertones tan easily, rarely burn, and have hues of gold or red in their skin. They may be described as having a natural glow.
  • Neutral – Neutral undertones are the halfway point between cool and warm. If you don’t quite fit into either of the above categories, you probably have neutral undertones without any distinct warmth or coolness to your skin.

How to Find My Undertone

There are several different techniques you can use to figure out precisely what your undertone is:

  • Sun Reactions – As stated above, if you tan easily and never burn, you probably have warm undertones, but if you burn easily and find it hard to tan, your skin is most likely cool.
  • Neutral Tones – Put on a plain white T-shirt. If you feel like your skin looks yellowish, you may have warm undertones. If your skin seems rosy next to the white, you probably have cool undertones. Otherwise, you’re probably neutral.
  • Veins – Look at your veins closely in natural light. Green veins are associated with warm undertones, while blue or purple veins are linked with cool undertones.
  • Jewelry – Cool undertone people tend to look best in silver jewelry, while those with warm undertones are well-suited to gold jewelry.

Undertone Makeup Matching Chart

As stated earlier, different colors of makeup work best with different undertones, so you need to think both about your skin’s tone and its undertone in order to pick the perfect products. The following chart makes it easy to select the right colors for you.

Type of MakeupCool UndertonesWarm UndertonesNeutral Undertones
FoundationChoose pink foundations and avoid yellowish productsYellow foundations work well on warm undertonesPeach is a good choice for neutral people
LipstickUse rose red, purple, and pinkOpt for orange, brown, or coral-color lipsticksBright red, cherry, or berry lipsticks are best
EyeshadowBlue-colored eyeshadows will work best for youEarthy-colored eyeshadows like browns and greens go great with your undertoneAlmost any kind of eyeshadow can work for you, so try to pick something that suits your eye and hair color
BlushOpt for rosy pink and plum blush to balance out the coolnessPeach and brown blush works best on warm undertonesPeach or burgundy blush tends to work best


Top Summer Makeup Trends 2021

One of the best aspects of the beauty world is how it’s always evolving. We constantly see new trends come and go over time, and every year brings fresh ideas, inspiring looks, and new styles to adapt and enjoy in your own ways.

2021 will be no different. We saw some interesting trends emerge in 2020, with the continued popularity of natural looks, bold lipstick tones, and colorful eye makeup trends particularly standing out. So what can we expect to see for summer 2021 makeup trends? Read on to find out.

Here are some of the best trends we can expect to see rising up as the summer arrives:

Body Makeup

We started to see this trend emerge throughout 2020, and it’s set to grow even bigger in 2021 and beyond, as more and more people begin to think about applying makeup products not just on the face but on the body as well. This trend is most definitely sure to stick around, as many people are enjoying applying makeup to parts of their body aside from the face.

From body bronzers to full coverage body foundation, Body Makeup offers so much versatility, allowing you to extend your look beyond the borders of the face, down to the neck, shoulders, and chest. This is especially relevant for the summer months, as lots of people will be heading to the beach and strutting their stuff in bikinis and swimsuits.

Glossy Lips

Perhaps it’s because of the rise of selfies and social media sites like Instagram, or maybe it’s just because people are increasingly enamored by the idea of seeing their lips shimmer and shine. Either way, one thing is for sure: glossy lips are set to be big in summer 2021.

Lip gloss can be the perfect finishing touch for any outfit, highlighting the lips and drawing attention to the face, blending well with colorful eyeshadow, and contrasting nicely with more subtle and neutral tones of foundation and eye makeup. This trend might not last forever, but history has shown that glossy lips always come back in style in the end.

Bold Eyeliner

Many beauty experts have noticed a growing prevalence of bold, retro eyeliner styles popping up on social media feeds and at red carpet events in recent times, and this trend seems set to continue at least through the summer of 2021.

Liquid eyeliner is great for getting the bold effect, and experts recommend opting for earthy tones like oranges, browns, and greens to get the best results. This is a big trend for 2021, and we can see it continuing to be popular in the years to come as well.

Colorful Eyeshadow

Sticking with the eyes, we’re also expecting to see a continuation of the recent trend of colorful eyeshadow, with colors like blues, greens, yellows, and oranges being particularly popular with people of various ages.

You can even blend different shades together to get something totally unique, and a good quality eyeshadow palette can get you off to a great start, containing multiple colors to experiment with and blend or use on their own.

Dramatic Lips

Boldness and drama are some of the big themes for the summer 2021 makeup trends, with more people daring to use products of different colors, rich tones, and surprising depth. The same theme flows through to the lips, where bold, dramatic lipsticks are sure to be popular in the summer months.

Intense lipstick shades, reminiscent of the Hollywood stars of the past, can be a great way to add some glam and jazz to your overall look and inspire confidence in the wearer. This fad might not last forever, but it’s a great one to try out in 2021.


The Right Way to Remove Eye Makeup

When it comes to makeup, the eyes tend to get a lot of attention. Even people who prefer a more natural look and don’t use too many products still tend to rely on eye makeup essentials each day and spend a long time working with mascara, eyeshadows, and liner to get the right look.

However, while you might spend a long time perfecting your appearance and applying your eye makeup, you probably don’t spend the same amount of time getting rid of it at the end of the day. In fact, many people don’t really know how to remove eye makeup correctly at all. This guide will show you how.

How to Gently Remove Eye Makeup

Simply rubbing away at your eyes with hands or cotton pads isn’t the right option when it comes to removing eye makeup. Instead, it would be best if you were as soft and gentle as possible, respecting the skin’s fragility and avoiding any unwanted side effects like burst blood vessels and irritation.

The skin around the eyes is fragile and delicate, so putting too much pressure or friction on this area can be disastrous. Softness is key, and there are a few different techniques you can try here to get the best results:

  • Wipes – Makeup wipes are an excellent option for getting rid of eye makeup like eyeliner. Even waterproof mascara and eye makeup products can be removed with ease with these wipes. The best wipes are very soft and gentle, without any harsh chemicals or unnecessary fragrances. They’re essentially able to dissolve the makeup and absorb excess oils, too, leaving your eyes feeling fresh and clean.
  • Micellar Water – Micellar water is another excellent solution you can safely use on your eye makeup, and it’s highly popular around Europe. This water contains tiny molecules called micelles that essentially attract makeup and dirt and oil from the skin, soaking away all the unwanted particles and leaving your skin nice and clear without any need for rubbing or rinsing.
  • Pads – You can use cotton pads to get rid of eye makeup like mascara too, but you need to be careful in your approach. Try soaking a pair of pads in gentle makeup remover and placing them over your eyes. Lie back and rest for a couple of minutes to let the product do its work, and gently wiggling the pads around, rather than rubbing them back and forth, to get the best results. You can use a Q-tip to wipe away any residue left over.

Benefits of Removing Makeup Every Night

Of course, you might be tempted to simply sleep in your eye makeup and worry about it the following day, but this is not recommended. Experts agree that sleeping in eye makeup isn’t a smart idea. It clogs up the skin’s pores, preventing natural oils from being released, potentially leading to breakouts and the development of spots and imperfections.

Top Tips for Removing Eye Makeup

Here a few more valuable tips to keep in mind when it comes to removing eye makeup in order to always get the best results and be kind to your skin:

  • Always wash your hands thoroughly before touching your face to avoid introducing any extra dirt, oil, or bacteria to the eye area.
  • Remember to rinse off makeup remover, as any residue left behind could damage your skin. 
  • Try to find products with active ingredients for the best effects.
  • Be sure to choose products that are the right match for your skin type, being extra careful if you have sensitive skin.
  • Use eye creams and gels to nourish the skin under and around the eyes after removing makeup.

Removing eye makeup can feel like a chore at times, but with the right approach, you can overcome this little daily challenge much more easily and give your eyes the love and care they need.


Top Tips for Applying Makeup to Hooded Eyes

Many people make use of eye makeup every single day. Eye essentials like mascara, eyeshadow, and liner can play a huge part in helping you look your best, giving your eyes definition, volume, and style.

However, it’s important to note that there are many different types of eyes out there, and the right way to apply your makeup can vary, depending on the type of eyes you have.

You might have hooded eyes, for example, with hooded eyes being one of the six main eye shapes, and this guide will cover all the basics of how to to do eye makeup for hooded eyes.

What Are Hooded Eyes?

Before we actually take a look at how to apply makeup for hooded eyes, it’s essential to understand what hooded eyes are so you can verify whether or not you have them.

In simple terms, hooded eyes are easy to spot due to the distinctive brow bone shape, which forms a kind of ‘hood’ over the eyes themselves.

Take a look in the mirror and see if you can see the upper eyelid of your eyes. If it isn’t really visible and seems to retract back into the crease beneath your brow, you likely have hooded eyes.


When it comes to using eyeshadow on hooded eyes, you’ll usually want to start with a primer. You can use a concealer for the same purpose. This helps to provide the base on which you can apply the eyeshadow.

You’ll also want to try and keep your eyes open throughout the process. This is key for people with hooded eyes in general, as it helps with finding the crease. You may also need to effectively create your own crease, as your natural crease might be too far back to really be seen.

Try to apply the shadow a little higher than your crease, rather than placing it in the natural fold of the lid. After that, blend with lighter colors towards the inner corners of each eye. This helps to make the eyes look wider and more open.

In terms of style, matte shades are often recommended for those with hooded eyes, as glittery or shiny shades tend to make your brow look even more prominent.


Liquid eyeliner is the top choice for hooded eyes, and try to position the mirror lower than eye level, so you can look down into it and get a better view of the upper lid and upper eye area in general.

Take all the time you need here, as it can be pretty tricky to apply liner on hooded eyes and try to get as close to the line of your lashes as possible.

If you want a winged look, you may need to emphasize the dip at the edge of your eye or even create a false dip in order to produce a proper wing effect, as hooded eyes tend to be relatively straight.


When it comes to using mascara on hooded eyes, opting for volume is often a good choice.

Try to find a good quality mascara that can add lots of volume to your lashes, and don’t be afraid to layer it up several times to get the depth and definition you need for a dazzling look.

Waterproof mascara is also strongly recommended for people with hooded eyes as the shape of the brow can often lead to smudging.

Final Word

Hooded eyes can look absolutely beautiful with the right approach, and we hope that these tips and techniques will help you get the best from your hooded look.


Finding Your Right Shade of Lipstick

Lipstick is one of the most popular and essential items in any makeup collection. It can give your lips color, life, and definition, adding a little glam and spark for special nights or simply finishing off your daily look in the perfect way.

However, there are so many different lipstick shades out there, people often find themselves asking questions like “What color lipstick should I wear?” or “Which shade of lipstick is right for me?” This guide will help you find the best lipstick for your style and skin tone.

Skin Tone

When you’re looking at how to choose lipstick color, the first tip that often comes up is identifying your skin tone. It’s generally accepted that there are five types of skin complexion in total, ranging from fair to deep.

  • Fair – Those with fair skin, which is typically pale or ivory in color, can opt for lipstick colors like coral, peach, or nude.
  • Light – If your skin is light or beige in tone, soft pinks and dusty reds will work very well.
  • Medium – If your skin is classed as medium tone, with an olive or golden color, recommended lipstick shades include cherry red and rose.
  • Tan – Those with tan-tone skin, which is typically light brown in color, can try out deeper pinks and brighter reds in their lipstick selections.
  • Deep – Those with darker brown skin can go for the richest shades of lipstick like plum and wine.

Skin Undertone

Matching your lipstick shade to your skin’s tone is relatively easy, but one of the keys to picking the right shade for you involves looking a little deeper. As well as knowing your skin’s tone, you also need to know its undertone.

Undertones can range from cool to warm, and some people have neutral undertones too. Each undertone works well with certain shades of lipstick, as detailed below.

  • Cool – Cool undertones are relatively easy to spot, as people with these undertones should notice a bluish hue to their skin and veins, as well as tending to burn easily on sunny days. The ideal lipsticks for cool undertones are those that mirror the skin by being bluish in nature. This doesn’t mean actual blue lipstick but rather bluish-reds like cherry red, rather than golden-reds like orange.
  • Warm – If you have skin with warm undertones, you may often receive compliments about your skin’s ‘glow.’ Your veins should appear green in color, and you should be able to tan quite easily, with a natural golden or olive hue to your face. Warmer lipstick shades naturally work well with warmer skin, so that examples may include fiery red, bright orange, bold gold, and copper.
  • Neutral – If you happen to have skin that doesn’t quite fit in either the warm or cool undertone category, you’re probably someone with neutral skin. This means you can be even more versatile with your lipstick shade, as almost anything can work well with neutral skin. Focus more on matching your lipstick with your actual skin tone or outfit if you fall into this category.

More Top Tips for Lips

Here are a few extra tips to keep in mind when picking lipstick and looking after your lips:

  • Shape – If you tend to have lips with different sizes on the top and bottom, try to use a brighter shade on the smaller lip to add volume.
  • Thickness – If you have thin lips, it’s best to stick with more neutral colors, as bright and bold shades might simply make them look even thinner. Plump lips work great with wines and crimsons.
  • Hair – Dark hair goes great with rich colors like rich reds and scarlets, while lighter hair blends well with softer pinks and caramel shades.
  • Teeth – If you have bright white teeth, you can use any lipstick, but if your teeth are yellowish at all, try to avoid browns and bright purples or bold reds.

Hopefully, this guide can help you figure out how to choose the right lipstick shade for you. Don’t forget to look after your lips, too, with treatment oils and serums, and be sure to add some gloss when you want an extra shimmer and shine.


As well as having the right type of makeup to suit your skin and help you get the look you want, you also need to have the right set of makeup brushes. With the right brushes by your side, applying makeup becomes so much easier and more convenient, but there are quite a few types of makeup brushes out there, and many people aren’t sure of the exact differences between them.


Many people make the mistake of using the wrong brush for the job or trying to get by with just one or two basic brushes, and many others aren’t exactly sure what makeup brushes are used for what products and tasks.

Below, you’ll find some examples of common types of makeup brushes, with uses and benefits listed for each in order to help you get a better understanding of some of the most essential makeup brushes.

  •  Foundation Brush – Almost every makeup routine begins with a layer of foundation, which forms the base on which the rest of your products can be applied. To apply foundation evenly, with a flawless finish, you need the right foundation brush. These brushes tend to have straight but flexible bristles that allow you to apply foundation harmoniously all over the face.
  •  Powder Brush – If you like to use loose powders as part of your daily makeup routine, having a powder brush is absolutely crucial. These brushes tend to be quite big, soft, and fluffy to the touch, with a domed head that can help to apply the powder as evenly as possible around the face without caking or amplifying imperfections.
  •  Concealer Brush – Concealer is one of the most useful items in any makeup set, helping to hide little pimples or imperfections, as well as brightening up darker areas of the face. It has to be applied with care and accuracy, and a small concealer brush is just what you need. This brush looks like a foundation brush, but much narrower, with denser bristles.
  •  Blush Brush – If you’re using blush in powder form, you have to be careful which brush you choose to apply it. You need a proper blush brush, which is quite like a standard powder brush but with a slightly smaller shape for easier application on the cheeks. Some blush brushes even come with extra features like a secondary brush or sponge on the other end.
  • Eyeshadow Brush – Eyeshadow is one of the most popular makeup products due to the many ways in which you can use it, and you need a small, accurate brush to apply it evenly around the eyes and get the look you crave. An eyeshadow brush is specially designed for this task, absolutely perfect for applying shadow all the way to the tops of the eyelids.
  •  Brow Brush – Many makeup trends and techniques involve applying products carefully to the brows, often to make them look thicker or bolder, and a brow brush can help you achieve the effect you want. This kind of brush needs to have small, densely packed bristles to provide a natural look and may come with a spoolie brush, too.
  •  Body Brush – Your face isn’t the only part of you that can be beautified and enhanced with makeup products, and many people like to apply concealer, bronzer, and more to other areas like the neck, shoulders, and collar bones too. A body brush is exactly what you need, with densely packed bristles that can cover large parts of the body evenly.


How to Apply Eyebrow Gel (The Right Way)

The eyebrows are one of the most important parts of the face. They help provide definition and structure, frame the eyes, draw attention to your best facial features, and finish off your favorite makeup looks, so you have to treat them with the care and love they deserve.

Knowing how to apply eyebrow gel is a key part of this process. After all, when it comes to getting the best look, having the right products is essential, but you also need to know how to apply them correctly in order to get the results you want.

This guide will provide step-by-step instructions to help you get the most from your eyebrow gel. With this method, you’ll be able to enjoy natural-looking, beautiful brows every time, without any worries.

Step 1 – Skincare

Before applying any kind of makeup, it’s wise to start by looking after your skin and cleaning away any dirt, oils, or other impurities from the face. Make use of your usual cleaning products, like cleansers and exfoliators, to give yourself the best base before moving onto makeup.

Step 2 – Foundation

After cleansing your face, you can begin your makeup routine, which should always start with some foundation. You can opt for powder or liquid foundation, as you prefer, but make sure to apply it evenly, using a proper brush or applicator. You can also add blush at this stage, but try to avoid applying any makeup until after your brows are done.

Step 3 – Grooming

Before we get into the application of the gel, you need to set the scene. This means grooming your eyebrows with care and precision, using a pair of tweezers to pluck out any unruly hairs or those that don’t quite fit with the rest. You can also use a simple spoolie or brow brush to brush the eyebrows neatly.

Step 4 – Preparing the Gel

Next up in our guide of how to apply eyebrow gel, it’s time to get the gel out and get ready to use it. If your gel comes with its own applicator, you can simply pull it out, wiping on the rim to get rid of excess product, and get ready to apply. If you’d like to use a separate brush, place a bit of gel on the back of your hand and then gather it up on your chosen brush.

Step 5 – Application

Next, you can actually apply the gel to your brow. Begin with the bottom edge, using a thin brush to carefully apply the gel along the base of the brow, working your way inwards as you go. Make use of short and light strokes to avoid clumping, and make sure to stay within the frame of your eyebrow, never going beyond the hairs.

Step 6 – Final Touches

Once the gel has been initially applied, you can then apply extra layers in order to give your brows a fuller look and a more defined shape. Once you’re happy with the final result, make sure to use a spoolie or brush to groom your brows one last time, taming any stray hairs before the gel sets in place.

Final Word

Learning how to apply eyebrow gel is essential if you want to get the best possible look, and hopefully, this simple guide has given you all the steps you need to make it happen. Just remember to use high-quality gel, always apply in the direction of your hair, and use light strokes for the best results.


Makeup trends are always changing; a look can be the height of fashion one day and appear outdated or passé the next. This is part of the fun of the fashion world, but it can also be a subject of concern for many people who want to keep up with current fashions and worry about their look no longer fitting in with the rest.

At a time when makeup trends and fashions seem to be changing and evolving faster than ever before, many people are finding themselves wondering if blush is still as relevant and viable today as it once was in the past? Below, we’ll take a look back through the history of blush and see why it’s still a big part of the makeup world, even in the modern era.


The history of blush goes all the way back to the days of Ancient Egypt. Since then, of course, commercial makeup products simply didn’t exist, so people had to make do with whatever they could find from nature.

Records show that ground ochre was used to provide color to the cheeks and lips in Egypt, while Ancient Greeks and Romans made use of Alkanet root and red vermilion, respectively.

These substances got the job done but were actually quite toxic. In the Middle Ages, pale skin was more popular, but some ladies of high standing would use a mixture of strawberry juice and water to give their cheeks a unique color.

Much later, in the 19th century, new ingredients were discovered to provide that blushed look, including carmine, a dye harvested from insects. It was deemed safe to use and is still used today, helping boost the popularity of blush as the world entered the 20th century.

It was then that blush as we know it really started to take off, with significant European companies like Bourjois and Guerlain promoting the trend and stars of the Hollywood Golden Age, like Bette Davis, commonly seen sporting the rosy cheek look.


The Hollywood Blockbuster look and glam style that had helped to popularize blush through the early 20th century continued into the later decades too. Still, as the world greeted the turn of the millennium, approaches to blush began to change somewhat.

A more subtle and natural look started to become popular, along with the prevalence of new trends like contouring, which made the classic blush look not quite as relevant. However, while the usage of blush may have changed, it’s still one of the most purchased makeup products on the planet.

Millions of people are still using blush on a daily basis. The only significant change is the way in which blush is used. While some still use it to provide pink cheeks, others are using it in conjunction with the likes of bronzers and contouring products to enhance shadows and highlights around the face.

In many cases, at first glance, you might not be able to tell that someone is wearing blush at all. However, it’s still an important part of their makeup routine that helps to give their face a unique glow and harmonious tone, with many people choosing to use just a small amount and blend it carefully for the most natural look.

So, in answer to our original question, blush is far from being out of style and is, in fact, being used in a broader range of ways than ever before. We’re seeing celebrities, influencers, models, and typical members of the public all enjoying blush each and every day, with new blush trends appearing year on year.


Looking after your skin is essential for both health and beauty reasons. The skin is a living, breathing organ, after all, and it gets exposed to all kinds of elements, pollutants, and dangers each day. The least we can do is look after it correctly, and exfoliation is often recommended as one of the most essential parts of any skincare routine.


The skin is always regenerating, with old cells dying and fading away to be replaced by new cells each month. The body can get rid of most of those old dead cells on its own, but some of them stay in place, forming dry patches and clogging up your pores.

Exfoliation is essentially the process of getting rid of these dead skin cells and dirt from the surface layer of the skin, typically using some kind of product, like an exfoliating scrub, or a specialized tool, in order to keep the skin clean and healthy, offering an array of benefits in the process.


Now that you better understand the purposes of using an exfoliating scrub or cream, let’s take a look at five of the best benefits of exfoliation, of which many people are unaware.

  1. Unclogging Pores – As stated above, when dead skin cells linger on the face or body, they can clog up your pores. When pores get clogged, the body’s natural oils start to build up beneath the surface, leading to the formation of imperfections like whiteheads and blackheads. Unclogging the pores with an exfoliating product or tool can help to prevent this from happening, leaving your skin looking much cleaner and clearer each day.
  1. It Fights the Signs of Aging – Countless people try to combat the signs of aging in their skin, making use of moisturizing products and creams to help slow the formation of wrinkles and keep the skin looking youthful and vibrant. Exfoliating can help with this, too, as it can actually stimulate collagen production in the body. Collagen is a natural protein that helps keep the skin looking plump and tight.
  2. Balancing Skin Tone – If you happen to have any dark spots, scars, hyperpigmentation patches, or other sections of skin that don’t quite fit in with the rest of your face, you’re not alone. A lot of people have imbalances in their skin tone and areas that seem a little darker or different from the rest. Regular exfoliation, however, can help to even out the skin tone, smoothing the texture of your skin, breaking away rough patches, and helping scars start to fade too.
  1. Improves the Effectiveness of Other Products – One of the best and most overlooked advantages of exfoliation is how it can actually help in other areas of your skincare routine. Because exfoliation helps to unclog pores and clear away dirt and dead cells from the skin, there are fewer barriers for other products, like facial gels and creams, to penetrate deeper into the skin and work even more effectively than usual.
  2. Treating Acne – Acne is something that many people of all ages have to suffer with, and it can be a real challenge to see new pimples appearing and not know how to stop them. Once again, exfoliation can assist here, but you have to be careful with it. Using products or tools that are too rough can do more harm than good, but a gentle exfoliant will help clear away dirt, grime, dead cells, and more as part of your skincare routine, reducing the risks of acne occurring.


How to Build a Skincare Routine

Your skin goes through a lot. Every single day, it can be exposed to changing temperatures, unpredictable weather conditions, pollutants and impurities in the air, and so much more. Therefore, it’s only logical that we should shower our skin with lots of love and care to keep it happy, healthy, and clean.

Having a skincare routine is absolutely essential, and there are countless skincare products out there from which you can choose. There are so many of these products that choosing between them and understanding all the differences can be quite a challenge. That’s where this ultimate skincare guide comes in, helping you learn how to build a skincare routine in all the right ways.

Below, you’ll find all the information you need to give your skin the care it needs. With the right products and approach, you can keep wrinkles and imperfections at bay, slow the signs of aging, and give yourself the best possible foundation for applying quality makeup products and looking your best every time you step outside.

Understanding Your Skin Type

Before we get into the specifics of how to build a skincare routine and start looking at what separates serums, toners, moisturizers, and more, it’s important to first focus on skin types. In order to pick the right products and choose the best skincare for your future skin health, you have to know what kind of skin you actually have. Skin is typically divided into five primary types:

  • Oily – The human body naturally secretes certain oils to help defend against infections and general cell health. However, some people secrete more of those oils than others, leading to excessively oily skin. Oily skin is often easily identified by a greasy feeling and quite large pores. People with this skin tend to need smaller doses of cleansing products and have to be careful with moisturizers and lotions.
  • Dry – Dry skin is basically the exact opposite of oily skin. Rather than feeling wet and oily throughout the day, this skin type feels quite dry and fragile. It may also appear to be quite dull in appearance due to a build-up of dead cells. Skin naturally tends to get drier as we get older, which can also be a natural part of aging. Dry skin needs to be moisturized and exfoliated more regularly.
  • Combination – Combination skin is one of the most common types and may also be referred to as ‘Normal’ skin. You should feel that your skin isn’t excessively oily or overly dry with this skin type but may have specific areas that feel slightly different from others. For example, the T-zone might be slightly oilier, while the cheeks are a little drier, but the overall texture is smooth and harmonious.
  • Sensitive – As the name implies, sensitive skin can be quite delicate and react unpredictably to certain stimuli or products. It is usually quite thin and fragile, with fine pores, and it may turn red or get irritated after being exposed to certain elements. You have to treat sensitive skin with a lot of care, looking for skincare products made with gentle, soothing ingredients.

Understanding the Products

As well as knowing your skin type, you also have to understand the general differences between the various skincare products out there. Terms like ‘cleanser,’ ‘moisturizer,’ ‘toner,’ and ‘serum’ can often be misunderstood. Still, each of these products has its own specific benefits and ideal usages and understanding how they all work will help you put together the best possible routine.


Before you start to apply any makeup or other products to your face, you’ll want to make sure that the skin is clean and free of impurities. This is why cleansers are so important, and cleansing should always be the first step of any skincare routine.

In simple terms, cleansers are designed to clean the skin. They can help to get rid of all kinds of dirt and impurities that build-up over the course of the average day or night, from naturally-secreted oils and dead skin cells to dry makeup and pollutants picked up while out and about.

Cleansing should usually be done on a daily basis, once in the morning and once more in the evening, although you may want to cleanse more often if you have naturally oily skin or do a lot of activities that could make it dirty. To cleanse, all you need to do is follow your chosen product’s instructions, rinsing the cleanser away and patting skin dry with a towel to finish.


Next, let’s take a closer look at toners. Toning is usually the second step of your makeup routine, and it’s all about balancing the skin, unclogging your pores, adding some much-needed hydration, and also cleansing away anything that your original cleanser might have missed.

According to the product instructions, toners should be applied right after cleansing, and it’s often recommended to use a piece of cotton or a gentle pad to apply them. They need to be spread evenly around the face and neck, especially in those tough-to-reach spots like along the sides of the nose.

After application, a toner will refresh and replenish your skin with essential nutrients, giving it a brighter and livelier look and preparing it for the next step of your routine.


Next, let’s take a closer look at serums, which are becoming increasingly popular all over the world for the many benefits they can provide. Serums are typically applied after toners and can aid with all kinds of skin issues, from slowing the development of wrinkles to masking dark spots.

Serums work by penetrating the skin, going deep down into the lower layers, and offering various essential nutrients that can help with all kinds of common skin issues. They can brighten your skin, improve its overall appearance, strengthen its health, and offer lots of other advantages too.

There are all kinds of serums out there, with a wide range of ingredients, and it’s recommended to focus on those that are rich in vitamins, as well as key peptides that can help your skin make more collagen and elastin to strengthen cells and give your face a more youthful look.


Our skin cells need to be continuously hydrated to remain plump, healthy, and full of life. The body can’t always do this on its own, which is why countless people worldwide will also incorporate moisturizers into their routine.

These products are usually applied after toners and serums. Moisturizers are designed to hydrate the skin, making it feel softer and smoother to the touch, perfect for people with dry skin and essential for those with other skin types, too

The best moisturizers contain key ingredients that can work together with your skin’s own natural oils to provide the best hydration and protection, and they’re often divided into two main types: day creams and night creams. 

As the name suggests, day creams are designed for use in the day and are made to work well with makeup. They may also have some sunscreen protection built-in. Night creams offer deeper moisturization and work well while you sleep to aid in the skin’s natural repair and regeneration processes.

Sunscreens/SPF Products

Last but not least, we come to sunscreens or SPF products, which are designed to protect the skin from the sun’s rays. It’s vital to understand that the sun’s UV light can be one of the most damaging factors for your skin. 

Skin that is exposed to too much sunlight without protection isn’t just at risk of burning, but can also dry out, age much more quickly, and look far less attractive over time. Going out on sunny days without protection also raises one’s risk of skin cancer.

For all these reasons, applying some sunscreen is critical, and this isn’t just important in summer. Depending on where you live, the sun can be dangerous at many other times of year too.